Moloko – “Sing It Back” (1999)

Sing It BackNEW WILL.I.AM REMIX TO FEATURE COMPLETELY DIFFERENT, BETTER  SONG
          (Santa Monica, California) — According to Interscope Records, the remix for “Scream & Shout” by Will.i.am and Britney Spears will consist only of Moloko’s 1999 hit “Sing It Back (Boris radio edit)” and feature no original elements from “Scream & Shout” itself. The Black Eyed Peas frontman claimed his new song, an awkward, unconvincing “party” track from forthcoming full-length album #willpower, was “absolutely not worth saving” via a remix and the Moloko single, which he called “a textbook example of brilliant dance pop”, is “simply the far better listen”.
           Initial attempts to utilise “Scream & Shout”‘s pedestrian and obvious rhythm track in isolation proved futile, while subsequent efforts to shoehorn the singing into a more interesting backing were just as problematic given the track’s poor melody, embarrassing lyrics and indifferent vocal performances. Producers and label bosses had just about given up when Will.i.am hit upon an ingenious solution: Why not use a completely different, better song? “It was a real ‘Eureka’ moment,” recalls Interscope head Jimmy Iovine. “here we had this super jive track that no amount of remixing was ever going to fix and Will goes, ‘Man, if only this song was as good as something like “Sing It Back,” and then we just looked at each other like, ‘Are you thinking what I’m thinking’.”
          The only problem then was which version of the Moloko song to sample. After listening to the “Boris Dlogosch music mix”, the “Can 7 supermarket mix (edit)” the “Herbert’s tasteful dub”, the “Mousse T’s Boot Edit”, the “Mousse T’s Bootleg Dub” as well as the drum & bass-style album cut from the I Am Not A Doctor Lp, producer Lazy J plumbed for the “Boris Radio edit”. It was ultimately decided to use the song exactly as it was when it appeared as a bonus track on Moloko’s third album, Things To Make And Do. “That was the mix that was a hit back in the day,” he said. “And we were looking to put out the best possible version of ‘Scream & Shout’.” Will.i.am has pronounced himself satisfied with the results saying, “I think we’ll be seeing a lot more remixes that are direct copies of different, better songs in the future.”
         “Scream & Shout (Sing It Back Refix)” will be released next Monday, but the video for it can be seen here.
Moloko
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Published in: on January 28, 2013 at 9:27 am  Leave a Comment  

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