Ever more Island product from one week ago. Slightly less satisfying due to sound quality issues: 7″s tend to take more of a beating/are less protected than their foot-long compatriots.What do you do when your brand name is hopelessly out of fashion. If you’re The Pink Floyd, getting rid of the definitive article helps. But what if you’re The Crewcuts? The Chocolate Watchband? The Heptones? At least the Heptones got away with it at least by making great root harmony singles.